We wake up in the morning and go about our daily routines. For many of us, that routine includes a lengthy amount of time spent scrolling on our devices through various social media platforms. From Facebook to Twitter to Instagram and so on, the information in our world today is largely communicated through these means. When news reporter Nancy Grace tweets an amber alert with a photograph of a missing child and shares it to her Instagram and Facebook accounts, her 2,442,105 “followers” and “friends” become informed and have the ability to help save a life.
The same media influence goes for Kim Kardashian as well. You see, when Kim K posts an Instagram photo of her scantily clad Paper Magazine cover shot and shares it to her Twitter and Facebook profiles, her combined 71,649,046 followers and friends will see the photo, and she essentially “breaks the internet”. The problem with these figures is the fact that for every one person Nancy Grace’s message will reach, approximately thirty people will receive Kim Kardashian’s message, or lack there of.
Media literacy in this day and age is more necessary than ever. As social media has taken over as a predominant form of communication and interaction, it is shaping society’s opinions on what is important and what is irrelevant. The celebrities in our country have been set on a pedestal, constantly in the spotlight and more frequently in our daily news. People like the Kardashians have been glorified for having designer clothing, perfect bodies, fancy cars, and more money than they know what to do with. A large consequence of our celeb-obsessed society is the undoubtedly overshadowing of important social and political issues, such as children being kidnapped, with topics that are more sexy and glamorous, like Kim Kardashian’s rear end. It is the consumers responsibility to analyze the information they have been presented with and make an educated decision about which types of media they will focus on and which they will remain uninfluenced by. Through the spread of media literacy, our society can possess more well-informed individuals whom think for themselves rather than mindlessly absorb what they are told.
Figures mentioned in this post were computed by personal research via the certified social media accounts of Kim Kardashian and Nancy Grace.